Privacy Policy

Last updated: April 20, 2026

At ShopCompare AI ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our product comparison services.

1. Information We Collect

We collect information in several ways when you interact with our platform:

• Search Queries: When you search for products, we process your query to find relevant results. Search queries may be stored temporarily to improve our recommendations.
• Device Information: We automatically collect device type, browser type, operating system, screen resolution, and language preferences to optimize your experience.
• Usage Data: We collect information about how you use our service, including pages visited, features used, time spent, and interaction patterns.
• Contact Information: If you use our contact form, we collect your name, email address, and message content to respond to your inquiry.
• Cookies & Local Storage: We use cookies and browser local storage to remember your preferences (dark mode, wishlist, recent searches) and for analytics purposes.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our product comparison service
• To improve and personalize search results and AI recommendations
• To understand how users interact with our platform and improve user experience
• To communicate with you regarding your inquiries or feedback
• To display relevant advertisements through Google AdSense
• To detect and prevent fraud, abuse, or security issues
• To comply with legal obligations

3. Third-Party Services

We work with the following third-party services that may collect information about you:

• Google AdSense: Displays advertisements. Google may use cookies to serve ads based on your visits to this and other websites. You can opt out at Google Ads Settings.
• Google Tag Manager & Analytics: Helps us understand website traffic and user behavior.
• Affiliate Networks (Amazon Associates, Flipkart Affiliate, CueLinks): When you click product links, affiliate tracking cookies may be placed.
• Google Fonts: Web fonts are loaded from Google's servers, which may log your IP address.

4. Cookies & Tracking Technologies

We use the following types of cookies:

• Essential Cookies: Required for the site to function.
• Preference Cookies: Store your settings like dark mode, recent searches, and wishlist items via browser localStorage.
• Analytics Cookies: Help us understand traffic patterns (Google Analytics).
• Advertising Cookies: Used by Google AdSense to deliver relevant advertisements.
• Affiliate Cookies: Track clicks to merchant websites for commission attribution.

You can control cookies through your browser settings. Disabling cookies may affect some functionality.

5. Data Retention

• Search queries: Retained temporarily, then anonymized
• Contact form submissions: Retained for up to 12 months
• Analytics data: Retained per Google Analytics default settings (14 months)
• Local storage data: Persists until you clear browser data

6. Data Security

We implement appropriate security measures including HTTPS encryption, Content Security Policy headers, rate limiting, and regular security reviews. However, no method of transmission over the internet is 100% secure.

7. Your Rights

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate data
• Right to Deletion: Request deletion of your personal data
• Right to Opt-Out: Opt out of personalized advertising via browser settings

To exercise any of these rights, please contact us.

8. Children's Privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13.

9. External Links

Our service contains links to external websites (Amazon, Flipkart, Myntra, FirstCry, Ajio). We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use constitutes acceptance of the updated policy.

11. Contact Us

Questions about this policy? Contact us or email privacy@shopcompareai.com.